Brand Guidelines PDF

Brand Guidelines PDF of big Brands

In this article, I am going to share the download links of the Brand Guidelines PDF of 30 big brands that you can use as a reference while working on a brand identity project for your client.

Ever wondered how big brands manage to keep consistent look and feel of their brands across their different departments, digital & print mediums?

Well, the answer to this is a Brand Style Guide. The Brand Style Guide is also referred to as the Visual Identity System in more technical terms or just simply Brand Guidlines.

What is a Brand Style Guide?

Brand Style Guide is a rule book or a specification created by the designers as a part of a branding project during the initial stages of building your brand identity or during the rebrand/brand refresh stage of your business.

It contains specification on everything that plays a vital role in the look and feel or the aesthetics of how your brand has to be perceived by your target audience.

The Brand Style Guide focuses on following key elements:

• Typography
• Color
• Logos
• Imagery

Download Brand Guideline PDFs

The worlds top companies have invested millions and some serious time and effort in getting themselves the style guides developed that they can use as a reference book when presenting and positioning their brand.

Luckily for us, many of these brand style guides have been released publicly, so why not capitalize on all of their hard work?

Web-Based Brand Guidelines

Some brands feature their Brand Guidelines on their websites as well. I am really fond of web-based brand style guides as it makes these guidelines available 24/7 and through any device anywhere for quick reference. Following are links to some of these web-based brand style guidelines.

https://en.facebookbrand.com/#brand-guidelines-assets
https://en.instagram-brand.com/
https://whatsappbrand.com/
https://en.oculusbrand.com/
https://en.facebookbrand.com/assets/messenger/
https://material.io/design/
https://www.ibm.com/design/language/
https://brand.mastercard.com/brandcenter/mastercard-brand-mark.html
https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/logo.aspx
https://www.imaginenestle.com/
https://brand.netflix.com/en/
https://www.oracle.com/webfolder/s/brand/identity/logo/index.html
http://www.samsungengineering.com/mediaCenter/ci/common/view
https://www.toyota.com/brandguidelines/